AI in Marketing

Where AI actually earns its place on a marketing team, and where it just makes expensive noise. Carl Pierre writes about applying AI to brand and product marketing from the perspective of someone who has built marketing systems across tech and hospitality, not someone selling the hype.

Where AI Helps a Marketing Team and Where It Quietly Hurts
AI in Marketing
May 28

Where AI Helps a Marketing Team and Where It Quietly Hurts

Carl Pierre on the marketing tasks AI genuinely accelerates and the ones where it creates expensive cleanup.
What a Decade in Brand Building Taught Me About Using AI in Marketing
AI in Marketing
May 28

What a Decade in Brand Building Taught Me About Using AI in Marketing

Carl Pierre on where AI actually helps marketing teams and where it quietly costs more than it saves, drawn from years building brands across coworking, tech, and hospitality.