AI in Marketing

Where AI actually earns its place on a marketing team, and where it just makes expensive noise. Carl Pierre writes about applying AI to brand and product marketing from the perspective of someone who has built marketing systems across tech and hospitality, not someone selling the hype.

Carl Pierre on AI personalization in hospitality without losing guest trust
AI in Marketing
Jul 9

Carl Pierre on AI personalization in hospitality without losing guest trust

Carl Pierre on AI personalization in hospitality, guest trust, and where smarter marketing becomes too familiar.
Carl Pierre on where AI belongs on a marketing team
AI in Marketing
Jul 9

Carl Pierre on where AI belongs on a marketing team

Carl Pierre on where AI belongs on a marketing team, which decisions it should support, and where human judgment still wins.
Carl Pierre on the AI strategy layer hospitality brands need now
AI in Marketing
Jul 9

Carl Pierre on the AI strategy layer hospitality brands need now

Carl Pierre on the AI strategy layer hospitality brands need now, from guest data to creative judgment and operator trust.
Where AI Helps a Marketing Team and Where It Quietly Hurts
AI in Marketing
Jul 9

Where AI Helps a Marketing Team and Where It Quietly Hurts

Carl Pierre on the marketing tasks AI genuinely accelerates and the ones where it creates expensive cleanup.
What a Decade in Brand Building Taught Me About Using AI in Marketing
AI in Marketing
Jul 9

What a Decade in Brand Building Taught Me About Using AI in Marketing

Carl Pierre on where AI actually helps marketing teams and where it quietly costs more than it saves, drawn from years building brands across coworking, tech, and hospitality.