DC Tech and the DMV

The Washington DC metro quietly became a real technology town over the last decade. Carl Pierre maps where the most interesting marketing and tech work is happening across DC, Maryland, and Virginia.

Carl Pierre on why Maryland has a portfolio problem, not a brand problem
DC Tech and the DMV
Aug 15

Carl Pierre on why Maryland has a portfolio problem, not a brand problem

Carl Pierre on why Maryland's assets are world class while its story stays scattered, read through a hospitality marketer's lens.
Carl Heinz Pierre on why occupancy is a lagging indicator
DC Tech and the DMV
Aug 15

Carl Heinz Pierre on why occupancy is a lagging indicator

Carl Heinz Pierre on why occupancy and RevPAR describe a quarter that already closed, and which numbers actually predict what happens next.
Carl Pierre on why Bethesda, Maryland is the DMV's most underrated brand
DC Tech and the DMV
Jul 25

Carl Pierre on why Bethesda, Maryland is the DMV's most underrated brand

Carl Pierre on why Bethesda, Maryland's quiet, evidence-led positioning offers a better brand model for the DMV.
Carl Pierre on what Arlington, Virginia did with the biggest trophy tenant in America
DC Tech and the DMV
Jul 19

Carl Pierre on what Arlington, Virginia did with the biggest trophy tenant in America

Carl Pierre on how Arlington, Virginia turned Amazon's HQ2 into a brand instead of a headline, from a DMV marketer who works across the region.
Carl Pierre on why Virginia is the quiet engine of the DMV
DC Tech and the DMV
Jul 25

Carl Pierre on why Virginia is the quiet engine of the DMV

Carl Pierre on why Virginia (VA) quietly powers the DC metro, and what its substance-first playbook teaches marketers.
Carl Pierre on what Alexandria, Virginia gets right that bigger cities keep getting wrong
DC Tech and the DMV
Jul 19

Carl Pierre on what Alexandria, Virginia gets right that bigger cities keep getting wrong

Carl Pierre on what Alexandria, Virginia gets right about place, loyalty, and local business, from a DMV marketer who works across the region.
Carl Pierre on how Washington DC quietly became a real tech town
DC Tech and the DMV
Jul 19

Carl Pierre on how Washington DC quietly became a real tech town

Carl Pierre on how Washington DC became a real tech town, from someone who ran three of the city's coworking spaces.
A Marketer's Map of the DMV: Where the Interesting Work Is Happening
DC Tech and the DMV
Jul 9

A Marketer's Map of the DMV: Where the Interesting Work Is Happening

Carl Pierre on where the most interesting marketing and tech work is happening across DC, Maryland, and Virginia.