Brand and Product Strategy

Brand is not a logo, and product marketing is not a feature list. This is where Carl Pierre breaks down how durable brand systems get built, how positioning actually moves revenue, and why most companies confuse the two.

How to Build a Brand System That Survives a Marketing Team Turnover
Brand and Product Strategy
May 28

How to Build a Brand System That Survives a Marketing Team Turnover

Carl Pierre on designing brand systems durable enough to outlast the people who built them.
The Difference Between a Brand and a Logo, and Why It Costs Companies Millions
Brand and Product Strategy
May 28

The Difference Between a Brand and a Logo, and Why It Costs Companies Millions

Carl Pierre on why confusing brand with visual identity quietly drains budgets, and how to tell the difference.